Synopsis
Dispatches investigates what's happened to the five-a-day campaign, which was designed to get us all eating more fruit and veg. Reporter Jane Moore reveals how this vital health message has been hijacked as a marketing tactic, and how the food industry uses the campaign to promote sugary, fatty, salty products like ready meals, soups and drinks. She also looks at confusion over what actually counts as a five-a-day portion and investigates whether the government is effectively regulating what the food industry tells us about the scheme.